United Way: A Year-round Commitment

by United Way of the Battle Creek and Kalamazoo Region

Posted on behalf of Christopher Riker, Director of Marketing &
Communications at the United Way of the Battle Creek & Kalamazoo

There are a lot of responsibilities that only interrupt us once a year: renewing license tags, spring cleaning, and if you’re not an accountant, taxes.  Our responsibility to our community, however, must be an ongoing commitment.  There is no time or season more important than another, and the work is never truly done.  We’re on a mission to constantly improve the quality of life within our region.

That’s the perspective of United Way. Our role goes beyond the outdated image of a once-a-year fundraiser. We partner across all sectors to create opportunities for a better life for all.  People in our community don’t stop caring because the workplace campaign has ended, and we are inspired by the volunteers who are driven by passion rather than a calendar.

There are more than 1,800 independent and autonomous United Way’s around the world, and the very best are having ongoing conversations across all sectors to address real, relevant issues and advancing the common good for all.

Our vision for our community is big: that all students enter school ready to learn and graduate, that families have a stable income, and everyone has access to quality healthcare.  Working together is the only way to realize that vision.

We have an opportunity to do more and the responsibility to do better. Collectively we can do more than anyone can do individually. As we look forward to 2013, let’s unite and work together to build the strongest, healthiest and most vibrant region possible.